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Advertising and Promotions

advertising and promotion

Case Study - Aerobin, Four Seasons Ad Campaign

The Brief – Create a campaign that engages traditional gardeners and the wider public to desire and purchase a technologically advanced compost unit.

The Strategy – An advertising and PR campaign was created focusing on the environmental benefits of the product. It incorporated traditional gardening media, daily press, FM radio, lifestyle magazines and TV advertorial. Seasonal Press Ads were developed with the ‘mother and child’ image effectively communicating the environmental benefits of the product.

advertising and promotion

Case Study - Bourke Street Mall, Promotional Displays

The Brief – The City of Melbourne wanted to create life and vibrancy in the Mall in the CBD area to encourage more visitors to the precinct.

The Strategy – Create sensational horticultural displays. Each display was themed and timed to promote major events (Spring Racing Carnival, Australian Tennis Open, Melbourne International Flower and Garden Show ) or specific retail buying periods (Christmas, Valentine’s Day, Mother’s Day). MBC sought sponsorship that was dynamic and created extra interest.

create your space

Advertising and Promotions

advertising and promotion

Case Study - Aerobin, Four Seasons Ad Campaign

The Brief – Create a campaign that engages traditional gardeners and the wider public to desire and purchase a technologically advanced compost unit.

The Strategy – An advertising and PR campaign was created focusing on the environmental benefits of the product. It incorporated traditional gardening media, daily press, FM radio, lifestyle magazines and TV advertorial. Seasonal Press Ads were developed with the ‘mother and child’ image effectively communicating the environmental benefits of the product.

advertising and promotion

Case Study - Bourke Street Mall, Promotional Displays

The Brief – The City of Melbourne wanted to create life and vibrancy in the Mall in the CBD area to encourage more visitors to the precinct.

The Strategy – Create sensational horticultural displays. Each display was themed and timed to promote major events (Spring Racing Carnival, Australian Tennis Open, Melbourne International Flower and Garden Show ) or specific retail buying periods (Christmas, Valentine’s Day, Mother’s Day). MBC sought sponsorship that was dynamic and created extra interest.

create your space